iPacket at NADA Show 2022
Multi-Media Social Campaign
iPacket was developed in 2012 as a digital vehicle presentation tool aimed at helping car dealers build value through documentation.
Over the decade, the company has experienced tremendous growth. With this growth, iPacket's product offerings have evolved too. NADA Show (the country's largest event for automotive professionals) was the perfect stage for showcasing these new products.
Most notably, iPacket was slated to unveiled their BIGGEST product release to date, an innovative new consumer-focused web application called: iPacket Marketplace. On the marketing front, our objective was to generate interest — both within our dealer-network and amongst our competitors — in the months leading up to the show.
This meant developing an engaging, multi-layered social campaign that would grab our audience's attention, hold their interest, and leave them hungry for more. The following is a sampling of content we deployed during this campaign...
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PRE-SHOW SOCIAL CONTENT (teaser videos)
DURING-SHOW SOCIAL CONTENT (daily recap videos and photos)
POST-SHOW SOCIAL CONTENT (wrap-up and follow-up)
