December 07, 2017
MKTG 201 Final Paper (P&G Crest Analysis)
One of P&G’s most successful brands is Crest. According to Statista.com, Crest “3D White” toothpaste owns the largest market share of any toothpaste – with estimated sales of $236.8 million in 2017. That’s around 50 million more than competitors Sensodyne and Colgate’s competing products, (Leading 2017). Of course, this massive success is no coincidence. P&G has strategically marketed Crest’s product offerings through masterful execution of techniques outlined in the Four-Phase Marketing Process...
October 01, 2017
MASS 497 Internship (Reflection Paper)
In May 2017, I began working as a Creative Intern at local advertising agency,
Stonewall Group (known as ‘Stonewall’ for short). As a senior who is double majoring in 'Advertising & Public Relations’ and ‘Broadcasting’ (with a minor in Graphic Design), this internship has provided me with many valuable skills and a wealth of first-hand experience working as a creative professional in the advertising industry...
March 28, 2017
On the Brink (Capstone Paper)
An estimated 20.5 million students are currently attending a college or university in
the United States. This spring, roughly 1.9 million students will graduate with
bachelor’s degrees. Over 794,000 will go on to earn master’s degrees, and some
180,000 will obtain doctor’s degrees (NCES 2016)...
December 16, 2016
MASS 397 Internship (Reflection Paper)
In early September 2016, I began working as a student graphic designer for
the Office of College Relations (also known as the ‘Strategic Communication and
Marketing’ office) here on campus. As an ‘Advertising & Public Relations’ and
‘Broadcasting’ double-major (minoring in Graphic Design), this internship has
provided me with valuable skills and a wealth of real-world job experience...
December 11, 2016
MASS 380 Final Project (Advertising Campaign)
Kayak fishing is one of the fastest-growing crossover sports in the United
States. According to the East Coast Kayak Fishing (ECKF) website, kayak fishing is
“the largest growth sector of the fishing and paddle-sports markets and its impact is
like two huge waves finding out they are both in the same pond,” (Kayak 1)...
November 03, 2016
Design Pioneer: David Carson (Analysis Paper)
Ex-professional surfer, David Carson, is often considered the father of grunge typography. During his peak of (design) fame in the 1990s, he was one of the most controversial and widely criticized graphic designers. However, it was that unconventionality that made his work so effective and influential. His general disregard for ‘the rules,’ coupled with his unique utilization of typography, sparked a movement that would influence countless designers of the post-modern era. Like an artistic earthquake, Carson sent a tremor through the graphic design world. And like a recurring aftershock, his hallmark style of expressive organized-chaos lingers in the design world today...
September 18, 2016
9/11 Gallery (Response Essay)
Like countless others before me have stated, the tragedy that occurred on
September 11, 2001 undoubtedly had an enormous – perhaps even immeasurable –
impact on our nation. Naturally, a tragedy of this caliber has been analyzed from
every possible angle; put under the microscope and viewed forward, backward,
upside-down and inside out. Therefore, I won’t pretend I have a new or unique way
of viewing the attacks or their ramifications on the broader society. However, since
this is a photography class, I decided it would be appropriate to explore the role that
photography has played in our interpretation of the events that occurred on that
fateful day...
December 03, 2015
Surface Water Contamination (Research Paper)
Groundwater contamination is the preeminent cause of nonpoint source
pollution. Because surface runoff enters our lakes and streams diffusely through
rainfall, its contaminants are inadvertently subsumed by the hydrological cycle. This
can have significant ramifications on the entire biosphere. By carefully regulating
human activities such as fertilizer usage, waste disposal, construction and mining
practices – we can prevent certain contaminants from spreading through the
biosphere...
November 23, 2015
1 Corinthians: First Century Corporate Worship
In the book of 1 Corinthians (written around 55 A.D.), Paul (the Apostle) addresses certain issues that arise within the church he planted in the Greek city of Corinth. Chapters 11-14 deal with proper church structure, conduct, and practices – mainly in regards to corporate worship...
